Rachel Adnyana
Writer
Rachel has been writing about WordPress for a decade and building websites for much longer. Alongside web development, she's fascinated with the art and science of SEO and digital marketing.
Blog
SMTP vs. API: Their Differences and When to Use Them
Choosing between SMTP and API for sending emails with SendLayer can be confusing, but it doesn't have to be.
Whether you're building an app or simply need a reliable way to send transactional emails, understanding the pros and cons of both methods is crucial.
This post explains the differences between SMTP and API, providing clear explanations and guidance on how to select the right option for your email needs with SendLayer.
Blog
Chargebee Setup and Integration Quickstart Guide
Getting started with Chargebee's billing platform can be overwhelming, but we're here to help!
Discover how to configure your Chargebee account, including custom SMTP email settings, to enhance email deliverability and maintain brand consistency.
Learn the ins and outs of managing customer profiles, subscriptions, and billing cycles efficiently.
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How To Check Email Delivery Status (Delivered vs. Accepted)
Do you want to know how to check email delivery status to make sure an important message has reached the recipient?
If you’re using an email delivery service with email tracking like SendLayer, you can see your email delivery status on your dashboard. However, you might be wondering what the difference between “delivered” and “accepted" status is.
In this post, we’ll explain exactly what delivered and accepted status mean, and how this might affect your email deliverability.
Blog
PrestaShop Tutorial: How To Build an Online Store in Minutes
Want to build a flexible and scalable online store in minutes? Take a look at our PrestaShop tutorial, which takes you from installation to store launch in a few easy steps.
PrestaShop is an open-source eCommerce platform that you may want to consider as an alternative to WooCommerce, Shopify, or Magento.
Click through to find out more about the platform and try it out for yourself!
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How To Use Google Postmaster Tools To Monitor Email Deliverability
Google Postmaster Tools is a very useful tool for monitoring spam complaints, email deliverability errors, and domain and IP reputation if you're sending bulk email.
Check out our easy guide to getting started with Google Postmaster Tools from adding and verifying your domain to understanding the reports and data on your dashboard.
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Setting Up Drupal: Installation and Quick-Start Guide for Beginners
If you need help setting up Drupal, you're in luck!
In our latest tutorial, we go through all the steps of installing Drupal and setting up your site, from configuring email to customizing the design.
Whether you're deciding on a CMS or you're committed to Drupal, you're sure to find this beginner's setup guide handy.
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How To Stop Contact Form Spam (CAPTCHA and Alternatives)
Are you sick of getting spam from the forms on your website?
Don't worry - it's easy to stop contact form with a few simple steps.
In this post, we look at the reasons why form spam can be so damaging and offer several easy options to combat it.
Protect your domain reputation and optimize email deliverability by using anti-spam measures on your forms.
Blog
Getting Started With Front Customer Service Platform
Front is a customer service and communication platform that allows you to manage conversations from multiple channels in a single shared inbox.
With powerful automations and collaboration features, Front can help to streamline your customer service operations.
Follow our guide to learn more about Front and how to set it up so your team can start using it for customer support.
Blog
How To Optimize Email Content With AI (Templates & Prompts)
Do you want to optimize your transactional emails for better open and click-through rates?
In this beginner's guide to AI content optimization, we consider the steps you can take to improve your transactional emails, discuss how AI can help you with the task, and offer some templates and prompts to get you started.
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Customer.io Tutorial and Marketing Automation Setup Guide
Do you want to use Customer.io to automate your marketing messages?
We've put together a beginner's tutorial on getting the Customer.io platform set up for the first time.
From creating your first message to setting up custom SMTP, you'll find all the information you need here to get started with Customer.io.
Blog
What Is an Email Blacklist? (And How To Avoid Ending Up on One)
Have you noticed a sharp drop in your email deliverability lately? Your email sending IP or domain might be on a blocklist.
Find out more about what email blacklists and blocklists are, how they work, how you can avoid ending up on one, and what to do if you're listed on a blocklist.
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How To Set Up a BigCommerce Store From Scratch
BigCommerce has earned a reputation as being one of the most flexible and scalable eCommerce platforms out there.
While it's not a popular choice for beginners, with a little guidance you can easily set up a BigCommerce store and start selling in no time at all.
Follow our step-by-step beginner's tutorial which will take you from signing up for BigCommerce to launching your store.
Blog
How to Warm Up Email Domains and Why It’s Important
If you’ve just set up a new website or you’re starting a business, it’s natural to want to kick off your marketing strategy with an email campaign.
But sending promotional emails (or even transactional emails) from a brand new domain with no reputation may result in them being marked as spam.
In this post, we explain exactly how to warm up a new domain for sending email and go over some other best practices to ensure your emails reach the inbox.
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How To Set Up Joomla: Installation and Tutorial for Beginners
Is thinking about how to set up Joomla making you dizzy?
Joomla may not be as popular as WordPress and other content management systems, but it's fairly user friendly and very flexible.
In this step-by-step tutorial, we'll walk you through setting up your first Joomla site from installing the software and setting up your email to changing templates, adding extensions, and organizing content.
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How To Improve Transactional Email Design: Best Practices & Examples
You probably don't put a lot of thought into the design or content of your transactional emails such as order confirmations, password reset emails, and welcome messages.
But these emails are a fantastic opportunity to connect with your customers, strengthen your brand, and make more sales.
In this post, we've curated some examples of great transactional email design along with some tips and best practices to help you improve the emails sent automatically from your site.
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How To Set Up QuickBooks Desktop for the First Time
If you're looking for accounting software to help you run your business, QuickBooks is a popular choice.
In this tutorial, we'll take you through what you need to install and set up QuickBooks on your computer so you can send invoices, receive payments, and pay bills.
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What Is Domain Reputation and How Can You Improve It?
Domain reputation is one of the main factors affecting email deliverability.
Because there's no single answer to the question of how domain reputation is calculated, it can seem a bit of a mystery.
Read our guide to learn more and find out what you can do to protect and improve your domain reputation.
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How To Set Up a Magento Store: Step-by-Step Tutorial
Are you looking for an open source CMS platform designed for building eCommerce sites?
Magento is a highly flexible and powerful option but it can be difficult to set up.
Follow our step-by-step guide to configuring Magento to help you set up your online store including basic settings, design, email, products, shipping and payment options, and more.
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Easy WP SMTP Cyber Monday Sneak Peek
Can't wait for Cyber Monday?
Cyber Monday 2024 isn't quite here yet but in this post we'll answer all your questions about the biggest online sale of the year, plus offer you a sneaky advance discount on Easy WP SMTP!
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Hard Bounce vs. Soft Bounce Emails (and How To Fix Them)
If you send out emails to a lot of different people, you're sure to experience email bounces from time to time.
But what exactly is happening when your email bounces?
In this post, we explain the difference between hard and soft email bounces and offer strategies to help reduce your email bounce rate for better deliverability.



















